Norpac > About Us > Our Values

Our Values

Our values are grounded in a strong sense of responsibility and integrity. We treat our employees, suppliers, customers, and the environment with the respect they deserve. Because we rely on healthy oceans for our livelihood, we work continuously to protect and preserve them. We actively seek new ways to improve fishing practices and strengthen our supply chains.

Each part of our business—and that of our partners—is carefully examined to align with our core principles.

These values are embodied in our unique commitment to “ARTS.”

Our passion for seafood and dedication to excellence guide everything we do.
They’re reflected in every product we deliver and every partnership we form.

Accountability

A commitment to sustainability and Best Practices that leads the industry in responsible sourcing and supply chain transparency

Responsibility

Dedication to producing safe food products that are responsibly sourced from fisheries that are moving toward sustainability.

Traceability

We employ electronic traceability to provide complete transparency with end to end accountability for all our fresh and value-added seafood products.

Sustainability

Fishing without depleting ecosystems or disrupting food chains. This takes into account the ecosystem as a whole and ensures that tomorrow we have as much or more seafood available as we did yesterday.

Passionate

When it comes to our fish, we provide our customers with more information than anybody else: Where it comes from, when it was landed, when it was processed, and the entire logistics chain. By exercising best packaging and shipping practices, we preserve the quality of fresh fish – including sushi grade products – and can ship it anywhere in the world so it can be consumed the day it arrives.

Trustworthy

By being transparent and honest with our fishing practices, you can trust that the seafood you receive is exactly how it’s described on the label. There are no fillers or added substances – ever. Our barcode system’s precision lets you see where your fish was caught, and every detail on its way to being delivered to you.

Responsible

We remain responsible for our actions, whether environmental, social or business transactions. This means no dodgy explanations or excuses. We look to be held responsible for our products, our actions and our policies; taking care of the environment, being fair with our suppliers and our employees, and being accountable to our customers.

By purchasing seafood from Norpac, you’re supporting work environments that offer:

Fair wages
Voluntary labor
Facilities that comply with age employment laws and standards
Reasonable working hours
Facilities that meet health and safety laws

At Norpac, we constantly review our supply chain to ensure employees – including those who work for our suppliers – are treated fairly. We travel the world to ensure we work with companies that align with our high standards of conduct and support the same level of propriety in all their business transactions.